The Making of a Landmark Ruling: Optis v Apple Explained

Hosted by Joshua Rozenberg, we bring you the inside story from the team behind the landmark Optis v Apple judgment—now the highest-value court-determined SEP license on record. Hear directly from Gary Moss, Chairman at EIP, Andy Sharples, Head of Litigation at EIP, and Arty Rajendra, Head of IP Disputes at Osborne Clarke, as they walk us through the issues which the case presented, the challenges, and the significance of the Court of Appeal’s decision to increase Apple’s license fee from $63.7 to over $700 million. We explore what this means for FRAND litigation, the future of SEP enforcement in the UK and how this ruling could impact global licensing dynamics.

Spotlight

Innovating for Investment: Harnessing Innovation and IP to Drive Growth

We are excited to invite you to an exclusive event designed for decision-makers in deep tech. This event will explore how innovation and IP can help start-ups grow and secure investment, focusing on deep tech hardware companies in chip design, semiconductors, electronics and photonics. Sign up for a chance to gain actionable insights and build meaningful connections that will advance your innovation journey. What to expect 5:00pm: Introduction: Andy Thompson - EIP Andy will provide an introduction to the importance of innovation and IP in the investment lifecycle. He’ll explore issues that arise in deep tech and the key factors that founders need to be thinking about during the early growth stages. 5:15pm: IP in action: Speaker TBC What is the key to getting IP strategy right? Hear important IP lessons from a successful start-up. Our speaker will explore the role IP has played in the growth of their business and offer real-world war stories, guidance on mistakes to avoid and tips to get the best ROI on your investment in IP. 5:35pm: Investor insights panel Maxim Vreeswijk – Cambridge Future Tech Desmond Cheung – Foresight Ventures Benjamin Wolba – Lunar Ventures/Future of Compute Explore what investors look for when investing in deep tech companies. The panel discussion will cover issues like the nature of innovation in deep tech and how the innovation path and route to market differs compared to other start-ups. We’ll also explore what investors look for in terms of protecting future revenue streams and the degree to which different types of IP play a role. The panel will also share their thoughts on future trends in deep tech. 6:10pm: Sources of funding: Duncan Levesley – Grant Thornton Hear from an expert consultant in business funding. While many start-ups look to venture capital, other forms of funding exist. You’ll hear about the sorts of grants that are available to the sector, as well as other forms of finance such as IP-backed lending. 6:30pm: Getting your start-up investor ready: Mark Lubbock – EIP How to get your house in order. There any many things a start-up can have ready for the next investment round, from contracts to NDAs and patent schedules. However, this is often overlooked. Mark will provide some practical tips about what start-ups can put in place before their next raise. 6:50pm: Networking, food and drinks

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EIP Secures $700 Million Plus for Optis in FRAND Litigation Against Apple

In a judgment handed down today by the English Court of Appeal (Optis Cellular Technology LLC & Ors v Apple Retail UK Ltd & Ors [2025] EWCA Civ 552), EIP have secured a landmark decision for its client Optis in its FRAND litigation against Apple. In a 2023 ruling, Mr Justice Marcus Smith fixed the total license fee payable by Apple in respect of Optis’ portfolio of SEPs at $56.43 million. In its judgment today, the Court of Appeal increased the figure to $502 million. With interest, the total amount exceeds $700 million. This is the highest value court determined license of its type on record. In 2023, the Judge had relied on a large number of Apple licenses as evidencing what was a fair and reasonable license fee. However, in his judgment Lord Justice Birss ruled that “Apple’s Framework included indefensible elements such as an insistence on patent by patent licensing (which manifestly would involve a degree of hold out)” and therefore rejected Mr Justice Marcus Smith’s approach. Gary Moss, Chairman, who led the EIP Team said “It was the view of Optis and its legal team that the approach adopted by the Judge was misconceived and out of step with prior FRAND decisions. That view has been vindicated after today’s decision. This judgment will go some way to reestablishing the English courts as an appropriate jurisdiction in which SEP holders can litigate FRAND issues. I would like to pay tribute to the effort of the EIP litigation team and that of Osborne Clarke who were our co- Counsel on the case.”

INTA 2026 Essentials: Where to stay, what to see and what to do

We’re thrilled that INTA 2026 is coming to London—the city where our firm was proudly founded and continues to thrive! The recent INTA conference in San Diego was fabulous. We believe INTA in London will be a very exciting experience, but quite different from San Diego. London is a vibrant, bustling world-class metropolis that seamlessly blends rich history, a dynamic culinary scene and cutting edge innovation. The sheer size of London and the fact that the conference venue Excel is in East London and quite some way away from Central London, will make it even more important to plan your conference well ahead. Staying near any of the stations of the new Elizabeth Line that will take you to Excel, will probably be a good choice for most. So to help you make the most of your visit, our London-based team has curated a go-to guide covering: Where to stay Things to do and see Where to eat and drink How to get around Apps to download before you arrive Let's get started! Places to stay INTA official hotels Excel/London Docklands Where the INTA conference centre will be located Novotel London Excel - 8-minute walk (INTA official hotel) Sunborn London Yacht Hotel - stay on a boat! - 6-minute walk Good Hotel London - 10-minute walk (INTA official hotel) Crowne Plaza London Docklands by IHG - 10-minute walk (INTA official hotel) Aloft London Excel - 6-minute walk (INTA official hotel) DoubleTree by Hilton London ExCel - 6-minute walk (INTA official hotel) Canary Wharf 14 minutes on the Elizabeth Line to the Excel TRIBE London Canary Wharf (INTA official hotel) Hilton London Canary Wharf (INTA official hotel) Cove - Landmark Pinnacle, Canary Wharf (INTA official hotel) Britiannia International Hotel London Marriott Hotel Canary Wharf (INTA official hotel) Central London landmark hotels The Waldorf - Covent Garden The Langham - Oxford Circus Radisson Blu Edwardian - Bloomsbury Claridge's - Mayfair Corinthia - Trafalgar Square The Hoxton - Holborn Pan Pacific Hotel - Liverpool Street The Savoy - Embankment The Ned - Bank (INTA official hotel) Things to do and see Landmarks to see The London Eye Tower of London Buckingham Palace Houses of Parliament and Big Ben The British Museum St Paul's Cathedral Shakespeare's Globe Theatre Activities Watch a West End Show Climb the O2 Visit Madame Tussauds Check out the V&A museum at both its original location in South Kensington and its new site in East London Visit the Bank of England Eat afternoon tea at the Ritz or Fortnum & Mason Visit us at our offices in Holborn Shopping and markets Oxford Street Covent Garden Camden Market Borough Market Places to eat Excel/London Docklands Tapa Tapa - Spanish tapas Zero Sette Restaurant - Italian Yi-Ban - Chinese Lands End Restaurant, on board the Sunborn Yacht Hotel - British fine dining Canary Wharf Gaucho - Steakhouse Big Easy - BBQ and seafood Roka - Japanese The Ivy - British Oysteria - Seafood Capeesh - Italian Hawksmoor - Steak and seafood Wahaca - Mexican Liverpool Street Straits Kitchen - Fusion Sushi Samba - Japanese Duck and Waffle - European City Social - British Piccolino - Italian Rooftop bars The Shard - London Bridge 1901 Wine Lounge - Liverpool Street Sky Garden - Monument Aviary - Shoreditch Madison - St Paul's Wagtail Rooftop - Monument How to get around From Custom House where the Excel is located, there are two tube lines: DLR Elizabeth Line View the tube map here.Visit the ExCel London website here. Alternative ways to get around: Cable car from IFS Cloud Royal Docks to Greenwich Peninsula - 9-minute walk from the Excel London Uber boat along the Thames Taxis: London's iconic Black cabs Bolt Uber Bikes: Lime Bikes Santander Cycles Apps to download Citymapper - The ultimate transport app, to help you navigate around London Visit London - London's official visitor guide Open Table - Discover and book restaurants

AI and Bitstreams at the Core of China’s Patent Update

On April 30, 2025, the China National Intellectual Property Administration (CNIPA) released a draft amendment of the Patent Examination Guidelines (for public comment), proposing further revisions to the current Guidelines, which only came into effect in January 2024. The proposed amendments cover changes to formality examination, substantive examination, patent re-examination and invalidation and certain procedural matters related to patent examination. In summary, with AI and bitstreams as focal points, CNIPA’s latest proposal to further amend the Patent Examination Guidelines demonstrates China's ongoing efforts to refine and adapt its patent system in response to the needs arising from emerging technologies and its intention to encourage innovations and patent filings in the relevant industries. Meanwhile, the newly drafted Guidelines are intended to clarify examination standards for AI-related and codec and streaming media patent applications. By clarifying eligibility, patentability and drafting requirements for these applications, the Guidelines may provide innovators and patent practitioners with practical guidance for patent filings and prosecution. If adopted, the draft amendments are expected to have significant impact on not only patenting activities in AI and streaming media sectors, but licensing practices in China in the future. Highlights: AI and Bitstreams Highlights of the amendments to substantive examination include further clarification of the criteria for eligibility and patentability for applications related to artificial intelligence (AI), and the addition of a section on the examination of applications involving bitstreams. Notably, these amendments follow closely on the heels of the Guidance for Patent Applications for AI-Related Inventions (Trial Implementation), issued by CNIPA on December 31, 2024. This suggests that China is eager to strengthen its patent system by clarifying and adapting examination standards to address emerging technologies and some key issues of industry concerns. AI-Related Applications: Eligibility, Ethical Rejections, and Sufficient Disclosure In the current Guidelines, the examination of AI-related patent applications is covered under the section titled Examination of Invention Patent Applications Involving Features of Algorithms or Business Rules and Methods. Interestingly, the draft amendments propose changing the title of this section to Examination of Invention Patent Applications Relating to Artificial Intelligence, etc. This change appears to reflect an effort by CNIPA to distance AI-related inventions from business rules and methods—categories that are unpatentable—and to encourage more patent filings for AI-powered inventions in the future. A significant proposed change is that an AI-related application may be rejected on ethical grounds. The draft amendments specify that a patent will not be granted if the invention does not comply with laws, social ethics, or public interests—especially concerning data collection, labelling management, rule setting and recommendation decision-making by AI models. Two examples are cited as unpatentable for ethical reasons: one involving an AI model that collects customers’ facial information without consent and another involving an autonomous driving AI model that makes emergency decisions based on the gender and age of individuals on the road. The draft also introduces specific requirements for sufficient disclosure of the AI algorithm or model in the application specification, addressing the "black box" nature of such systems. This may lead to more frequent objections from examiners for insufficient disclosure during examination of AI-related applications, a concern traditionally limited to chemical and pharmaceutical patent applications. Consequently, insufficient disclosure might also become a more common ground for invalidation of AI-related patents when the validity of a patent is challenged. Bitstreams: Examination Standards and Licensing Implications in the Streaming Media Sector The draft amendments also propose a new section outlining examination criteria for patent applications involving bitstreams, following the section on AI-related applications. This addition aims to clarify the eligibility and requirements for the specification and claims for applications for codec and streaming media technologies. It can have great impact on preparation and prosecution of patent applications for these inventions. Regarding eligibility, the draft states that a claim involving mere bitstreams falls under rules and methods of mental activities and is thus unpatentable. To qualify for patent protection, codec and streaming media inventions must constitute a "technical solution" as defined in Article 2.2 of the Patent Law of China. This approach mirrors the examination standard for AI-related inventions. For claims involving codec and streaming technologies, it is proposed that they may be drafted in various formats—such as a coding/decoding method for generating bitstreams, a method for storing/ transmitting the claimed bitstream, a device for implementing the claimed methods and corresponding computer-readable storage medium claims. According to the Explanatory Notes issued with the draft amendments, these claim types are intended to align with the evolving structure of the streaming media industry and offer right holders protection for “one of the links” in the industry chain. The Explanatory Notes specifies that the aim is not to enable a right holder to assert rights across multiple links in the industry chain for licensing returns that is disproportional to its technical contribution to the industry. This stance reveals CNIPA's view on licensing in the codec and streaming media sector. As explained in the Explanatory Notes, the industry chain of the streaming media sector is fragmented, involving multiple parties across different layers of content creation, storage, and transmission etc. Given this, CNIPA appears to oppose the licensing practice of right holders charging multiple players in different layers of the industry chain for their using the same technology. The CNIPA’s position appears to be that the licensing income obtained from various players in different layers of the industry chain is disproportional to the technical contribution of the right holder to the industry. In doing so, CNIPA appears to address the concerns of some stakeholders in the industry about the so-called “repeated charges” for licensing fees, which may be incurred to different implementors at different levels of the industry chain including hardware manufacturers and streaming platforms, as the result of the licensing practices of some right holders and patent pools in the industry. This issue has long been a topic of debate in China. CNIPA’s position may have significant implications for future licensing practices in the sector. Patenting Expertise in China With deep knowledge of the Chinese market, we offer tailored IP advice specific to China backed by the firm’s broader international expertise, aligning your patent strategies with local demands. We provide practical, market-driven insights to help you navigate China’s complex IP landscape.

News Flashes

Quantum Sensors: What are they and why do they matter to healthcare?

The UN says we are in a year of quantum, celebrating 100 years since the development of quantum mechanics. While quantum computing is often the main talking point, the other areas of quantum tech, such as quantum sensors are getting increased attention...

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Company

INTA 2026 Essentials: Where to stay, what to see and what to do

We’re thrilled that INTA 2026 is coming to London—the city where our firm was proudly founded and continues to thrive! The recent INTA conference in San Diego was fabulous. We believe INTA in London will be a very exciting experience, but...

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EIP Announces Promotion of Ben Maling to Partner

We are delighted to announce the promotion of Ben Maling to Partner, effective from April 1, 2025. Ben's extensive experience in artificial intelligence aligns perfectly with EIP's commitment to staying at the forefront of technological advancements an...

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EIP US team strengthened by new lateral hires

EIP is excited to welcome the addition of Amy Salmela and Peter Prommer to our US team, solidifying our growing commitment to that market. Amy Salmela joins as a Partner and brings over 20 years of experience in advising clients on all aspects of US ...

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Resources

What SMEs Should Know About The IP Audits Plus Scheme

What SMEs Should Know About The IP Audits Plus Scheme

Designed by the UK Intellectual Property Office (UKIPO), the IP Audits Plus Scheme gives high-growth SMEs the opportunity to understand and assess their IP further. The scheme supports SME growth by offering financial support towards an IP audit. Th...

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