WTR Daily: McWin for McDonald’s over MacCoffee

Sharon Daboul reports in World Trademark Review Daily about a significant victory for McDonald’s, who following a ruling by the EU General Court can prevent other companies from using or registering ‘Mc’ or ‘Mac’ as a prefix in trademarks for foodstuffs and beverages in the European Union.

To read the article in full, click here.

This article first appeared on WTR Daily, part of World Trademark Review, in September 2016. For further information, please go to World Trademark Review