Insights powering innovation and value creation

In this episode of EIP Talks, Mark Lubbock and Ellen Keenan O'Malley, solicitors at EIP, explore the full lifecycle of intellectual property, from the initial spark of innovation to the commercialisation of ideas. They share practical insights into how we support clients through the challenges of protecting, developing and monetising IP.The conversation covers how clients typically engage with us, the importance of identifying and securing various forms of IP, and the legal strategies needed to navigate collaborations, ownership, and licensing. It also highlights the significance of well-drafted contracts, website compliance and investor readiness. Whether you're launching a new product, entering a partnership, or preparing for investment, this episode offers valuable guidance on building a strong IP foundation and turning innovation into commercial success.

Hosted by Joshua Rozenberg, we bring you the inside story from the team behind the landmark Optis v Apple judgment—now the highest-value court-determined SEP license on record.Hear directly from Gary Moss, Chairman at EIP, Andy Sharples, Head of Litigation at EIP, and Arty Rajendra, Head of IP Disputes at Osborne Clarke, as they walk us through the issues which the case presented, the challenges, and the significance of the Court of Appeal’s decision to increase Apple’s license fee from $63.7 to over $700 million.We explore what this means for FRAND litigation, the future of SEP enforcement in the UK and how this ruling could impact global licensing dynamics.