IP strategy

Coherent strategic advice on patents is crucial to any business, from start-ups looking to deal with individual patent issues, to established companies managing multinational patent portfolios.

Adding value

Our strategists have many years of experience working in-house for large corporations managing international IP portfolios, which they use to develop processes and procedures to guarantee best practice IP governance.

Significant value can be added to businesses by strategic management of IP. We create value from clients’ IP through optimising it for defence, exploitation and commercial potential.

The Patent Box — Patentise™

Patentise is a proprietary service from EIP. It is designed to assist companies in maximising the value of the UK Patent Box.

Patentise provides a complete audit of a company’s patent portfolio and optimises it for the Patent Box. For companies without patents, we provide guidance and set in place a patenting strategy.

Our Patentise team works with clients or alongside their advisors to ensure patent strategies are fully aligned with this new tax relief.

IP Audits Plus Scheme

Designed by the UK Intellectual Property Office (UKIPO), the IP Audits Plus Scheme gives high-growth SMEs the opportunity to understand and assess their IP further. The scheme supports SME growth by offering financial support towards an IP audit. Speak to our team to find out more!

What our clients say

“Mark Lubbock is a high-level operator and tremendously impressive in negotiations.”

— Chambers UK 2021

Services

We offer joined-up thinking across a comprehensive range of services:

Enhanced collaboration

Data-driven insights

Guidance for every stage of growth

IP strategy development and optimization

Leveraging IP and exit strategies

Proactive advice on patents and exclusivity

Legal Layer®: guiding you to the best outcome

Our team's fully-connected approach can help you to understand how your dealings with data and algorithms engage different aspects of IP and related areas of law.  In this way, we serve as a “Legal Layer” to help you optimize outcomes for your business.

Speak to an expert

Our innovative combination of experienced specialists

Our strategists have many years of experience working in-house for large corporations managing international IP portfolios.

Matt Lawman
Partner, UK and European Patent Attorney
Heather McCann
Partner, UK and European Patent Attorney
Jerome Spaargaren
Partner, UK and European Patent Attorney
Andrew Thompson
Partner, UK and European Patent Attorney
Ben Maling
Partner, UK and European Patent Attorney
Gareth Probert
Partner, UK and European Patent Attorney
Monika Rai
Partner, UK and European Patent Attorney, Solicitor
Paula Flutter
Partner, UK and European Patent Attorney, Trademark Attorney
Rick Gordon-Brown
Partner, UK and European Patent Attorney, Design Attorney

Discover our featured insights

Stay informed with the latest Consulting developments and the global IP landscape. Tune into our EIP Talks podcast, explore expert insights and browse our published articles and thought leadership, all designed to keep you ahead in the world of intellectual property.

Beyond Borders: A Backpacker’s Take on Why Your Patent Strategy Needs a Global Mindset
29 September 2025
In today’s interconnected world, innovation rarely stops at borders. Whether you’re a multinational corporation or a UK-based business with global ambitions, your patent strategy should reflect the reality that your products, services, and competitors operate internationally. Much like a well-travelled backpacker planning a round-the-world adventure, businesses must prepare carefully—mapping out routes, anticipating local rules, and packing what’s essential—to ensure a smooth journey.
Strategic licensing: Turning IP into commercial value
09 December 2025
In today’s competitive landscape, effective commercial licensing strategies are essential for unlocking the full value of intellectual property. This article explores four critical pillars: understanding intellectual property as a property right, the fundamentals of licensing intellectual property rights, structuring successful joint ventures and best practices for intellectual property rights management. Whether you’re navigating new markets or scaling established innovations, these tips provide a roadmap for protecting, leveraging and maximizing your IP assets.
A truly global team

Find the right match for you

We work closely with clients, from C-suite to IP teams, to unlock the full potential of their intellectual property. Our integrated team of litigators, patent attorneys and commercial IP experts helps drive business growth by protecting and strategically leveraging patents.

Search by expertise, industry or location to find the right team for your business.

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