EIP are co-hosting a seminar with Innovate Legal aimed at maximising brand value in the charitable and non-profit sector.
Partner and head of EIP Brands, Alice Mastrovito, will be among the speakers at the event on 16 March, talking about brand protection.
The seminar will provide insights into how charities can realise value in their brands and receive additional income streams from partnering with the corporate sector.
Speakers also include Louise Amor from English Heritage on a charity’s perspective, Garry Mills from Innovate Legal on licensing and partnerships, and Kelvin King from BNP Paribas on brand valuation.
Alice Mastrovito said: “The seminar will allow delegates to identify the key assets of their brand, discuss the benefits to the corporate sector of partnering with charities and provide an overview of the system for the protection of charity brands using trademarks.”